Our Authority Builder Blueprint strategy has one simple goal: to help you enhance your online authority. By bringing together your funnels, offers, and media in one place, they help you increase sales, make the most of your paid ads, and ensure you’re visible when people search for you.
15 years ago, you could easily put out an ad and run it to your mildly designed website or landing page and convert traffic into customers. And most think that this is still a “sufficient” strategy. However, people these days are more skeptic, their attention span has gone down the drain, and they need repeated interactions before making most buying decisions. And yes, if you’re a top expert copywriter, you might get some decent results, BUT you’re still missing out on your “Side Quest” traffic…
“A small percentage will buy and most won’t.”
However, what they don’t realize is people simply need to find out who you are and if they can trust you. The one’s that buy the first time around are typically customers we call “Hot Buyers.” BUT, it doesn’t mean these are ALL your potential customers…
All of this to decide if they should trust you or if there are any “red flags” to turn them away instead. What they find about you throughout this quest could push people over the fence to make a purchasing decision or not.
When you start creating your Authority Builder Website, the first thing to think about is what comes up when you look up your business online. These search results can quickly give a positive OR negative first impression of your brand, shaping what potential customers think of you.
Good things like positive reviews and high quality press mentions can increase your brands credibility. But if there are negative things like bad reviews or warnings, it can make people not trust you.
Making sure that your own website shows up high in search results when people look for your business name is super important. This shows that your brand is strong and valuable to customers.
We kick things off right where you are by gathering all the visual pieces that represents your company – things like your logo, colors, and graphics (if you have them). Then, we have talk with you about how you want your business to “feel” to your customers and if there are any changes you’d like to make to your current brand.
Next up, we will create a special “Brand Board” that captures your unique style and vibe. We’ll walk you through this Brand Board and show you different options to choose from. After our branding session, you’ll walk away with a complete Brand Board and a set of awesome branding elements that you can use to amp up your other marketing strategies!
We understand that you, as a business owner, have to focus on your services or products and running everything else that goes along side marketing. So, of course, we do not expect you to be a professional copywriter.
In the online world, words hold immense power. That’s where our copywriting prowess comes in. We understand that each page has its unique purpose, and that’s why we tailor our words to convey authority and trust where it matters most. From the ‘About Us’ page that narrates your journey, to the ‘Services’ page that showcases your expertise, every word we craft resonates purpose.
By speaking directly to your audience’s needs and desires, we don’t just inform – we connect. And when your potential customers feel that connection, trust is built. This trust, fused with our strategic copy, is all created for a remarkable effect – to converts visitors into loyal customers.
There’s a famous saying the the marketing world: “The money is in the list.” And this statement can’t be further from the truth.
Because of this, we make sure to include a simple and easy way to build your list, using lead magnet integrations (give some value to your potential client in exchange for their contact information), along with a chat widget for your website.
Both of these will allow you to contact, follow up, and promote your business to potential customers and even help you upsell them to any other products or services that you provide, all without having to pay extra for advertising.
The #1 rule of marketing is: A confused mind always says “NO”.
The last thing you want is for them to land on your website, look around, like what you present, and then have no way to move forwards with your offer. We must tell potential customers EXACTLY what their next step should be and clear call-to-actions allow us to do just that.
Every page in your website must be designed with a purpose. To help you build authority, credibility, and move people towards your offer. We make sure that we strategically design each page on your site with this in mind.
PS – This page as well as every other page on this site has been strategically designed to increase conversions, build authority, and build credibility.
You’ve already built an amazing business. Why settle for an “okay” website? It’s time to create something even greater, attract more customers, and make your business shine!
